Kat Gordon is Moving Advertising Beyond the 3%

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After working the advertising industry for almost 30 years, Kat Gordon saw first-hand how the lack of female creative directors at ad agencies (at that time, just 3% of creative directors were women) impacted the way women were depicted in advertising media. In this episode, Jess and Kat discuss how she turned her love for writing into a career in creative advertising and the growth of inclusion that she’s built for her industry along the way. Once Kat realized what was happening to female creatives from inside the ad-world, she connected with people who supported her mission and trailblazed a movement to take the percentage of women in creative advertising beyond 3%. 

 

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