Dr. Knatokie Ford is the founder and CEO of Fly Sci Enterprise, LLC, an innovative consulting organization that delivers science to people through creative content, focusing on presenting the “cool” and relatable aspects of STEM. In this episode, Jess and Knatokie discuss how she found her path in STEM that ultimately led her to the position of Senior Policy Advisor at the White House Office of Science and Technology Policy (OSTP) during the Obama Administration. Today, Knatokie is focused on leading an extremely important conversation about how our media and entertainment represent diversity in the areas of Science, Technology, Engineering, and Mathematics.
After working the advertising industry for almost 30 years, Kat Gordon saw first-hand how the lack of female creative directors at ad agencies (at that time, just 3% of creative directors were women) impacted the way women were depicted in advertising media. In this episode, Jess and Kat discuss how she turned her love for writing into a career in creative advertising and the growth of inclusion that she’s built for her industry along the way. Once Kat realized what was happening to female creatives from inside the ad-world, she connected with people who supported her mission and trailblazed a movement to take the percentage of women in creative advertising beyond 3%.